Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’

Trivikram-Rajamouli

Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’

There a fine gap need to understand in this context. Rajamouli is very good at marketing his picture where as Trivikram is not good as expected (being a creative genius).

Rajamouli always set his expectation to the bar and clearly explains the plot of the cinema and makes the audience convince with the movie. Where as Trivikram will do the magic behind the screens and not in marketing the film.

Primary reasons for the example is how Rajamouli dealth with Maryada Ramanna, Trivikram dealth with Khaleja. Both are decent pictures but Khaleja stays in the top for the movie content and presenting it but the reason in failure is not projecting the movie.

As Rajamouli has his own team helping him in Story and Dialogues where as Trvikram is a one man show. But he need to work hard in projecting the movie.

If you project your movie in the same lines of movie plot none of the movie will be fail but the only reason when it fails is if you project in a different plot as the movie is always about.

 

Punch Line : Trivikram movies plays well in TV where as Rajamouli plays well in theatre…!

 

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